24-month trajectory.
Adjust the levers below. The timeline re-computes in real-time. No round-trip, no save button.
- Projected revenue
- 58.886.990 kr.
- Total spend
- 3.600.000 kr.
- Total CM
- 27.021.235 kr.
- New customers
- 10.286
- Projected MER
- 16.36
Pull the levers
Each change re-renders the full 24-month projection above instantly.
10.000 kr.500.000 kr.
50 kr.1.000 kr.
10%90%
Month by month
M0
2.218.571 kr.1.003.657 kr.2.829
M1
2.267.109 kr.1.028.896 kr.2.937
M2
2.308.943 kr.1.050.651 kr.3.034
M3
2.344.905 kr.1.069.350 kr.3.119
M4
2.375.723 kr.1.085.376 kr.3.195
M5
2.402.043 kr.1.099.062 kr.3.262
M6
2.424.431 kr.1.110.704 kr.3.322
M7
2.443.389 kr.1.120.562 kr.3.375
M8
2.459.357 kr.1.128.865 kr.3.422
M9
2.472.721 kr.1.135.815 kr.3.464
M10
2.483.823 kr.1.141.588 kr.3.500
M11
2.492.963 kr.1.146.341 kr.3.533
M12
2.500.402 kr.1.150.209 kr.3.562
M13
2.506.374 kr.1.153.314 kr.3.588
M14
2.511.079 kr.1.155.761 kr.3.611
M15
2.514.696 kr.1.157.642 kr.3.631
M16
2.517.380 kr.1.159.038 kr.3.649
M17
2.519.267 kr.1.160.019 kr.3.665
M18
2.520.476 kr.1.160.647 kr.3.679
M19
2.521.110 kr.1.160.977 kr.3.692
M20
2.521.261 kr.1.161.056 kr.3.703
M21
2.521.006 kr.1.160.923 kr.3.713
M22
2.520.415 kr.1.160.616 kr.3.721
M23
2.519.546 kr.1.160.164 kr.3.729
RevenueCM (positive)CM (negative)Peak CM month
Revenue grows as retained cohorts compound. CM turns positive when cumulative margin exceeds cumulative spend.
Cohort decay curve
Exponential retention: R(t) = 1.0 * exp(-0.12 * t). Drives the compounding effect in the timeline above.
Retention at month 12: 23.7% · Retention at month 24: 5.6%