#1 · cr_ugc_unboxing_v3meta_ad_7821
strong
72.4%composite
spend ratio
32.0%
hook rate
68.0%
hold rate
42.0%
ctr
5.2%
conv. rate
11.0%
Five-metric scoring across spend share, engagement, and conversion. Creatives below the 35% threshold are flagged as decaying.
Sorted by composite score, descending. Window: 7 days.
Performance over time — spend ratio, hook rate, CTR.
The page will show ROAS(t) = peak * exp(-lambda * t) + floor once the decay fit endpoint ships.